Arbeitsbuch Zum Marketing (English, Heribert Meffert)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409690836
ISBN-10
3409690832
Author
Heribert Meffert
About the Book
Das, Arbeitsbuch zum Marketing" ist als Ergänzung zu dem Lehrbuch "Marketing -Einführung in die Absatzpolitik" konzipiert. Es enthält Übungsaufgaben und kleine Fallstudien, anband derer dem Studie- renden das nötige Problembewu tsein und die Lösung absatzwirtschaftlicher Fragestellungen vermittelt werden soll. - Es regt zu einer aktiven Auseinandersetzung mit absatzwirtschaftlichen Problemen an und ermöglicht eine problemorientierte Erarbeitung d…
ISBN: 9783409690836
ISBN-13: 9783409690836
ISBN-10: 3409690832
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Product ID: isbn-9783409690836
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