Breaking Through the Noise (English, Matthew Eshbaugh-Soha | Jeffrey S. Peake)
by Matthew Eshbaugh-Soha | Jeffrey S. Peake
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Book Details
Publisher
Stanford University Press
Language
English
ISBN-13
9780804777056
ISBN-10
0804777055
Author
Matthew Eshbaugh-Soha | Jeffrey S. Peake
About the Book
Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of t…
ISBN: 9780804777056
ISBN-13: 9780804777056
ISBN-10: 0804777055
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Product ID: isbn-9780804777056
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