Business Intelligence 2.0 (English, Carolin Susanne Kaiser)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834939890
ISBN-10
3834939897
Author
Carolin Susanne Kaiser
About the Book
Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat einen hohen Einfluss auf die Kaufentscheidungen der Konsumenten. Im Rahmen dieser Arbeit werden Business-Intelligence-Services zur Unterstützung von Marktforschung und Marketing im Internet vorgestellt. Datengrundlage bilden die sozialen Meinungsbildungsprozesse im Web 2.0, die mittels Mining-Services a…
ISBN: 9783834939890
ISBN-13: 9783834939890
ISBN-10: 3834939897
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What is the price of Business Intelligence 2.0?
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Carolin Susanne Kaiser is the author of Business Intelligence 2.0. Browse more books by Carolin Susanne Kaiser on BookBajar.
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Product ID: isbn-9783834939890
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