Business to Business Electronic Commerce (English, Merrill Warkentin)
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Book Details
Publisher
Idea Group Publishing
Language
English
ISBN-13
9781930708099
ISBN-10
1930708092
Author
Merrill Warkentin
About the Book
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of…
ISBN: 9781930708099
ISBN-13: 9781930708099
ISBN-10: 1930708092
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Merrill Warkentin is the author of Business to Business Electronic Commerce. Browse more books by Merrill Warkentin on BookBajar.
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Product ID: isbn-9781930708099
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