Business to Business Marketing (English, Wim G. Biemans)
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Book Details
Publisher
McGraw-Hill Education
Language
English
ISBN-13
9780077121891
ISBN-10
0077121899
Author
Wim G. Biemans
About the Book
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
ISBN: 9780077121891
ISBN-13: 9780077121891
ISBN-10: 0077121899
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Business to Business Marketing starts from ₹9492 at BookBajar. Available in Paperback.
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Wim G. Biemans is the author of Business to Business Marketing. Browse more books by Wim G. Biemans on BookBajar.
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Product ID: isbn-9780077121891
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