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Churn-Management Im B2b-Kontext (English, Tim Tecklenburg | Prof Dr Manfred Krafft) - Image 1 - BookBajar

Churn-Management Im B2b-Kontext (English, Tim Tecklenburg | Prof Dr Manfred Krafft)

by Tim Tecklenburg | Prof Dr Manfred Krafft

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Book Details

Publisher
Gabler Verlag
Language
English
ISBN-13
9783834908667
ISBN-10
3834908665
Author
Tim Tecklenburg | Prof Dr Manfred Krafft

About the Book

Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschäftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklärt werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.

ISBN: 9783834908667

ISBN-13: 9783834908667
ISBN-10: 3834908665

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Churn-Management Im B2b-Kontext starts from ₹8695 at BookBajar. Available in Paperback.
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Tim Tecklenburg | Prof Dr Manfred Krafft is the author of Churn-Management Im B2b-Kontext. Browse more books by Tim Tecklenburg | Prof Dr Manfred Krafft on BookBajar.
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ISBN-10: 3834908665. ISBN-13: 9783834908667. Churn-Management Im B2b-Kontext (English, Tim Tecklenburg | Prof Dr Manfred Krafft) by Tim Tecklenburg | Prof Dr Manfred Krafft. Available on BookBajar.
Product ID: isbn-9783834908667