Consumer Neuroscience (English, Klaus W. Bielefeld)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658005603
ISBN-10
3658005602
Author
Klaus W. Bielefeld
About the Book
Der Autor stellt die für die Marketingwissenschaft sowie die Praxis relevanten Erkenntnisse der Neurowissenschaften erstmalig in einer umfassenden Darstellung vor. Ihre Bedeutung für die effizientere Markenführung erläutert er an Beispielen bekannter Marken sowie Eigenmarken des Lebensmittelhandels. Mit seiner interdisziplinär angelegten Arbeit schlie t der Autor die Lücke zwischen den bisherigen Erkenntnissen der Konsumentenverhaltenswissenscha…
ISBN: 9783658005603
ISBN-13: 9783658005603
ISBN-10: 3658005602
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Klaus W. Bielefeld is the author of Consumer Neuroscience. Browse more books by Klaus W. Bielefeld on BookBajar.
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Product ID: isbn-9783658005603
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