Corporate Communications for Executives (English, Michael B. Goodman)
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Book Details
Publisher
State University of New York Press
Language
English
ISBN-13
9780791437629
ISBN-10
0791437620
Author
Michael B. Goodman
About the Book
This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice. Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels…
ISBN: 9780791437629
ISBN-13: 9780791437629
ISBN-10: 0791437620
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Michael B. Goodman is the author of Corporate Communications for Executives. Browse more books by Michael B. Goodman on BookBajar.
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Product ID: isbn-9780791437629
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