Crisis, Credibility and Corporate History (English, Alexander Bieri)
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Book Details
Publisher
Liverpool University Press
Language
English
ISBN-13
9781781381373
ISBN-10
1781381372
Author
Alexander Bieri
About the Book
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The bo…
ISBN: 9781781381373
ISBN-13: 9781781381373
ISBN-10: 1781381372
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Product ID: isbn-9781781381373
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