Cross-Cultural Buyer Behavior (English, Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil)
by Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil
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Cross-Cultural Buyer Behavior by Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil is listed under Jai Press Inc. on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762314126
ISBN-10
0762314125
Author
Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil
About the Book
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutt…
ISBN: 9780762314126
ISBN-13: 9780762314126
ISBN-10: 0762314125
Reader's Guide
What This Book Covers
- ·The main subject matter of Cross-Cultural Buyer Behavior
- ·Ideas and detail relevant to Jai Press Inc.
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in Jai Press Inc., from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Cross-Cultural Buyer Behavior?
Cross-Cultural Buyer Behavior starts from ₹4902 at BookBajar. Available in Paperback.
Who is the author of Cross-Cultural Buyer Behavior?
Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil is the author of Cross-Cultural Buyer Behavior. Browse more books by Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil on BookBajar.
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What is the ISBN of Cross-Cultural Buyer Behavior?
Cross-Cultural Buyer Behavior has ISBN 9780762314126 (ISBN-10: 0762314125). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Cross-Cultural Buyer Behavior?
About the Book The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers.
Product ID: isbn-9780762314126
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