Direkt-Marketing (English, Wolfgang Hilke)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409179157
ISBN-10
3409179151
Author
Wolfgang Hilke
About the Book
"Wettbewerb ist das mehrseitige Bemühen verschiedener Personen um das selbe Ziel unter Einsatz bestimmter Tätigkeiten". Als Globe im Jahr 1907 eine der vielen Definitionen des Begriffs "Wettbewerb" versuchte, dachte er sicherlich noch nicht an die modernen Formen des Direkt- marketing. Allerdings waren sich die Väter des Gesetzes gegen den unlauteren Wettbewerb vom 07.06.1909 (=UWG) schon im Gesetzgebungsverfahren darüber im klaren, da sich ein s…
ISBN: 9783409179157
ISBN-13: 9783409179157
ISBN-10: 3409179151
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Product ID: isbn-9783409179157
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