Enlisting Madison Avenue (English, Todd C. Helmus | Christopher Paul | Russell W. Glenn)
by Todd C. Helmus | Christopher Paul | Russell W. Glenn
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Enlisting Madison Avenue by Todd C. Helmus | Christopher Paul | Russell W. Glenn is listed under RAND Corporation on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
RAND Corporation
Language
English
ISBN-13
9780833041562
ISBN-10
0833041568
Author
Todd C. Helmus | Christopher Paul | Russell W. Glenn
About the Book
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
ISBN: 9780833041562
ISBN-13: 9780833041562
ISBN-10: 0833041568
Reader's Guide
What This Book Covers
- ·The main subject matter of Enlisting Madison Avenue
- ·Ideas and detail relevant to RAND Corporation
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in RAND Corporation, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Enlisting Madison Avenue?
Enlisting Madison Avenue starts from ₹2949 at BookBajar. Available in Paperback.
Who is the author of Enlisting Madison Avenue?
Todd C. Helmus | Christopher Paul | Russell W. Glenn is the author of Enlisting Madison Avenue. Browse more books by Todd C. Helmus | Christopher Paul | Russell W. Glenn on BookBajar.
Is Enlisting Madison Avenue available in Paperback and Hardcover?
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What is the ISBN of Enlisting Madison Avenue?
Enlisting Madison Avenue has ISBN 9780833041562 (ISBN-10: 0833041568). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Enlisting Madison Avenue?
About the Book Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations.
Product ID: isbn-9780833041562
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