Events Im Zeitalter Von Social Media (English, Cornelia Zanger)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658005528
ISBN-10
3658005521
Author
Cornelia Zanger
About the Book
Auf der dritten wissenschaftlichen Konferenz zur Eventforschung wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Social Media unter anderem aktuelle wissenschaftliche Fragen wie Konsumerlebnisse bei Events, Events als Instrument des Managements vo…
ISBN: 9783658005528
ISBN-13: 9783658005528
ISBN-10: 3658005521
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Product ID: isbn-9783658005528
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