Fallstudien Zum Internationalen Management (English, Joachim Zentes | Andreas Al-Laham | Bernhard Swoboda)
by Joachim Zentes | Andreas Al-Laham | Bernhard Swoboda
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834929679
ISBN-10
3834929670
Author
Joachim Zentes | Andreas Al-Laham | Bernhard Swoboda
About the Book
Autoren aus unterschiedlichen Disziplinen und Kulturkreisen stellen in 57 realen Fallstudien die vielfachen Facetten der internationalen Unternehmenst�tigkeit vor. Ziel ist es, den Studierenden die praktische Anwendbarkeit des theoretischen Wissens zu vermitteln. Die didaktisch geschickt aufbereiteten Fallstudien decken dabei die zentralen Bereiche des Internationalen Managements ab. Zu jeder Fallstudie geh�ren neben der Problembeschreibung konkr…
ISBN: 9783834929679
ISBN-13: 9783834929679
ISBN-10: 3834929670
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Product ID: isbn-9783834929679
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