Fallstudien Zum Marketing (English, Heribert Meffert)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409136105
ISBN-10
340913610X
Author
Heribert Meffert
About the Book
Die Anwendung der Fallmethode hat an bundesdeutschen Hochschulen nicht die Verbreitung gefunden, wie beispielsweise in den Vereinigten Staaten (mit besonderer Auspragung an der Harvard Business School). Dies erstaunt umso mehr, als der Stu- dierende durch die Bearbeitung von Fallstudien in besonderem MaBe in die Lage ver- setzt wird, sich problemorientiert mit dem Stoffgebiet auseinanderzusetzen und die Umsetzung seines Wissens in verschiedenen p…
ISBN: 9783409136105
ISBN-13: 9783409136105
ISBN-10: 340913610X
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Heribert Meffert is the author of Fallstudien Zum Marketing. Browse more books by Heribert Meffert on GlowMirror.
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Product ID: isbn-9783409136105
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