Focus Group Practice (English, Claudia Puchta | Jonathan Potter)
by Claudia Puchta | Jonathan Potter
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Book Details
Publisher
Sage Publications UK
Language
English
ISBN-13
9780761966913
ISBN-10
0761966919
Author
Claudia Puchta | Jonathan Potter
About the Book
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
ISBN: 9780761966913
ISBN-13: 9780761966913
ISBN-10: 0761966919
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Product ID: isbn-9780761966913
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