Foundations of Menu Planning (English, Daniel Traster)
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Book Details
Publisher
Pearson
Language
English
ISBN-13
9780134484471
ISBN-10
0134484479
Author
Daniel Traster
About the Book
How to create a menu from start to finish! Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book progresses through understanding various menu styles, creat…
ISBN: 9780134484471
ISBN-13: 9780134484471
ISBN-10: 0134484479
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Product ID: isbn-9780134484471
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