Grundlagen Des Crm (English, Hajo Hippner | Dirk Arndt | Beate Hubrich)
by Hajo Hippner | Dirk Arndt | Beate Hubrich
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834925503
ISBN-10
3834925500
Author
Hajo Hippner | Dirk Arndt | Beate Hubrich
About the Book
CRM umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermitteln namhafte Wissenschaftler sowie fachkundige Praktiker grundlegendes Orientierungswissen, das f�r das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden Erl�uterung der wesentlichen Begriffe und Kernaussagen werden Konzepte vorgestellt, anhand derer die einzelnen…
ISBN: 9783834925503
ISBN-13: 9783834925503
ISBN-10: 3834925500
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Product ID: isbn-9783834925503
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