Handbook of Research on Digital Media and Advertising (English, Matthew S. Eastin | Terry Daugherty | Neal M. Burns)

Name: Handbook of Research on Digital Media and Advertising (English, Matthew S. Eastin | Terry Daugherty | Neal M. Burns)
Brand: Matthew S. Eastin | Terry Daugherty | Neal M. Burns
SKU: isbn-9781605667928
Price: 28829 INR
Availability: InStock

by Matthew S. Eastin | Terry Daugherty | Neal M. Burns

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Book Details

Publisher

Information Science Reference

Language

English

ISBN-13

9781605667928

ISBN-10

1605667927

Author

Matthew S. Eastin | Terry Daugherty | Neal M. Burns

About the Book

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings…

ISBN: 9781605667928

ISBN-13: 9781605667928

ISBN-10: 1605667927

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Product ID: isbn-9781605667928