Handbuch Medien- Und Multimediamanagement (English, Bernd W. Wirtz)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322904911
ISBN-10
3322904911
Author
Bernd W. Wirtz
About the Book
Zunehmende Internationalisierung und Konvergenz im Medienbereich verlangen nach neuen Strategien und Probleml�sungen. Das Handbuch Medien- und Multimediamanagement bietet eine integrierte Managementdarstellung des Medienbereichs. Herausragende Wissenschaftler und Unternehmensvorst�nde behandeln umfassend sowohl strategische als auch operative Aspekte f�r die Bereiche Zeitungen und Zeitschriften, Buch, TV/Radio, Musik und Internet/Multimedia.
ISBN: 9783322904911
ISBN-13: 9783322904911
ISBN-10: 3322904911
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Product ID: isbn-9783322904911
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