Handelsforschung 1996/97 (English, Volker Trommsdorff)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409135108
ISBN-10
3409135103
Author
Volker Trommsdorff
About the Book
Das Jahrbuch der Forschungsstelle für den Handel Berlin (FfH) e.V. befa t sich mit dem Bereich Handel und Handelsforschung. Ziel ist es, Praktiker und Wissenschaftler über aktuelle und allgemeingültige Erkenntnisse aus einzel- und gesamtwirtschaftlicher Sicht zu informieren. Schwerpunkt des Jahrbuchs 1996/97 ist das Thema "Positionierung des Handels". Renommierte Handelsforscher nehmen zu folgenden Themenkomplexen Stellung: Positionierungsmanagem…
ISBN: 9783409135108
ISBN-13: 9783409135108
ISBN-10: 3409135103
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Product ID: isbn-9783409135108
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