Imagining Marketing by Brown Stephen is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Taylor & Francis Ltd
Language
English
ISBN-13
9780415234863
ISBN-10
0415234867
Author
Brown Stephen
About the Book
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the m…
ISBN: 9780415234863
ISBN-13: 9780415234863
ISBN-10: 0415234867
Reader's Guide
What This Book Covers
- ·The main subject matter of Imagining Marketing
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·About the Book Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Imagining Marketing?
Imagining Marketing starts from ₹4148 at BookBajar. Available in Paperback.
Who is the author of Imagining Marketing?
Brown Stephen is the author of Imagining Marketing. Browse more books by Brown Stephen on BookBajar.
Is Imagining Marketing available in Paperback and Hardcover?
Yes, Imagining Marketing is available in Paperback on BookBajar. Select your preferred format on the product page.
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Imagining Marketing can be returned within 15 days of delivery for a full refund. Reach out to info@bookbajar.in or call +91 9087 410 993 to start a return.
What is the ISBN of Imagining Marketing?
Imagining Marketing has ISBN 9780415234863 (ISBN-10: 0415234867). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Imagining Marketing?
About the Book Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics.
Product ID: isbn-9780415234863
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