Licensing Kompakt (English, Stefanie Brandt)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834940681
ISBN-10
3834940682
Author
Stefanie Brandt
About the Book
Unternehmen nutzen Lizenzthemen, um die Attraktivit�t ihrer Produkte f�r den Konsumenten zu erh�hen. Und umgekehrt werden Marken bewusst so aufgebaut, dass sie mit Licensing zus�tzliche Ums�tze erzielen k�nnen. Dieser Praxisleitfaden gibt einen komprimierten �berblick �ber die g�ngigsten Formen des Licensing und ber�cksichtigt dabei gleicherma en die Perspektiven von Lizenzgebern und -nehmern. Mit vielen nationalen und internationalen Beispielen,…
ISBN: 9783834940681
ISBN-13: 9783834940681
ISBN-10: 3834940682
Frequently Asked Questions
What is the price of Licensing Kompakt?
Licensing Kompakt starts from ₹2779 at BookBajar. Available in Paperback.
Who is the author of Licensing Kompakt?
Stefanie Brandt is the author of Licensing Kompakt. Browse more books by Stefanie Brandt on BookBajar.
Is Licensing Kompakt available in Paperback and Hardcover?
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Product ID: isbn-9783834940681
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