Managing Product Innovation (English, Arch G. Woodside)
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762311590
ISBN-10
0762311592
Author
Arch G. Woodside
About the Book
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take…
ISBN: 9780762311590
ISBN-13: 9780762311590
ISBN-10: 0762311592
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Product ID: isbn-9780762311590
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