Markenarchitektur in Der Konsumwelt (English, Anne Bracklow)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824445967
ISBN-10
3824445964
Author
Anne Bracklow
About the Book
Mit Hilfe der Disziplinen Betriebswirtschaft, Architektur und Empirische Kulturwissenschaft untersucht Anne Bracklow die Bausteine "Marke", "Architektur" und "Kultur" und erfasst den gesellschaftlichen Stellenwert von Markenarchitektur. Anschlie end führt sie betriebswirtschaftliche Marketinganforderungen und architektonische Gestaltungspotenziale zusammen.
ISBN: 9783824445967
ISBN-13: 9783824445967
ISBN-10: 3824445964
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Product ID: isbn-9783824445967
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