Markenmanagement in Der Motorradindustrie (English, Wolfgang Fischer | Georg Blenk | Manuela Eckstein)
by Wolfgang Fischer | Georg Blenk | Manuela Eckstein
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322907202
ISBN-10
3322907201
Author
Wolfgang Fischer | Georg Blenk | Manuela Eckstein
About the Book
Motorr�der sind Lifestyle-Produkte mit einer besonderen Anziehungskraft. Kaum einer anderen Branche ist es gelungen, die Beziehung zwischen Kunde und Produkt �hnlich eng zu gestalten und den Community-Gedanken so intensiv mit Leben zu f�llen. In "Markenmanagement in der Motorradindustrie" identifizieren f�hrende Branchen- und Markenexperten die speziellen Herausforderungen dieses Marktes. Sie erl�utern das Zusammenspiel von Produkt, Design, Marke…
ISBN: 9783322907202
ISBN-13: 9783322907202
ISBN-10: 3322907201
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Product ID: isbn-9783322907202
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