Markenpolitik (English, Carsten Baumgarth)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409116664
ISBN-10
3409116664
Author
Carsten Baumgarth
About the Book
Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten. Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenf�hrung, Markenforschung und Markenkontexten anwendungsorientiert die Grundlagen der Markenpolitik. Carsten Baumgarth pr�sentiert dem Leser eine solide Basis, die das Verst�ndnis komplexer Markenstrategien und aktueller Marke…
ISBN: 9783409116664
ISBN-13: 9783409116664
ISBN-10: 3409116664
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Product ID: isbn-9783409116664
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