Markensoziologische Werbung (English, Oliver Carlo Errichiello)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783834945068
ISBN-10
3834945064
Author
Oliver Carlo Errichiello
About the Book
Welchen grundlegenden markensoziologischen Erkenntnissen unterliegt durchsetzungsstarke Werbung? Welche Mechanismen k�nnen eingesetzt werden, um bestimmte Vorstellungen bei Gruppen zu aktivieren und dadurch Wirtschaftsk�rper zu st�rken? Oliver Carlo Errichiello pr�sentiert eine markensoziologische Theorie der Werbung unter besonderer Ber�cksichtigung der Bedeutung kollektiver Resonanzfelder. Am Beispiel Italien und der Fiat-Markenwerbung �ber die…
ISBN: 9783834945068
ISBN-13: 9783834945068
ISBN-10: 3834945064
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Product ID: isbn-9783834945068
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