Marketing (English, Edgar Topritzhofer | Edgar Topritzhofer)
by Edgar Topritzhofer | Edgar Topritzhofer
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409360715
ISBN-10
3409360719
Author
Edgar Topritzhofer | Edgar Topritzhofer
About the Book
Über Zielsetzung, Inhalt und Aufbau des Buches.- I Datengewinnung und Datenanalyse als Grundlage für Marketingentscheidungen.- Zur Integration multivariater Marketinginformationen in Marketingentscheidungsmodellen.- Experimentelle und Nicht-experimentelle Methoden absatzwirtschaftlicher Kausalforschung.- Die Absicherung von Ergebnissen der Kaufverbundanalyse mit Hilfe einfacher varianzanalytischer Tests.- II Verhaltenswissenschaftliche Grundlagen…
ISBN: 9783409360715
ISBN-13: 9783409360715
ISBN-10: 3409360719
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Product ID: isbn-9783409360715
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