Marketing (English, Heribert Meffert)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409690133
ISBN-10
3409690131
Author
Heribert Meffert
About the Book
Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau- mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis- kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi- gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge- setzt. Davon zeugen zahlreiche Lehrprogramme im Grund- und Haupt- studi: um. Das vorliegende Lehrbuch "Marketing" wendet sich als "Einfiihrung in die Absatzpolitik" an St…
ISBN: 9783409690133
ISBN-13: 9783409690133
ISBN-10: 3409690131
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Product ID: isbn-9783409690133
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