Marketing the Museum by Fiona McLean is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415152938
ISBN-10
0415152933
Author
Fiona McLean
About the Book
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way rel…
ISBN: 9780415152938
ISBN-13: 9780415152938
ISBN-10: 0415152933
Reader's Guide
What This Book Covers
- ·The main subject matter of Marketing the Museum
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Marketing the Museum?
Marketing the Museum starts from ₹3643 at BookBajar. Available in Paperback.
Who is the author of Marketing the Museum?
Fiona McLean is the author of Marketing the Museum. Browse more books by Fiona McLean on BookBajar.
Is Marketing the Museum available in Paperback and Hardcover?
Yes, Marketing the Museum is available in Paperback on BookBajar. Select your preferred format on the product page.
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Yes, BookBajar offers free delivery for Marketing the Museum across India. No minimum order value required.
Is Cash on Delivery available for Marketing the Museum?
Yes, Cash on Delivery (COD) is available for Marketing the Museum on BookBajar. You can pay when your order is delivered.
What is BookBajar's return policy on Marketing the Museum?
Marketing the Museum can be returned within 15 days of delivery for a full refund. Reach out to info@bookbajar.in or call +91 9087 410 993 to start a return.
What is the ISBN of Marketing the Museum?
Marketing the Museum has ISBN 9780415152938 (ISBN-10: 0415152933). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Marketing the Museum?
About the Book Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Product ID: isbn-9780415152938
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