Marketingproduktivität (English, Daniel Daum)
by Daniel Daum
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824473403
ISBN-10
3824473402
Author
Daniel Daum
About the Book
Daniel Daum entwickelt die Struktur eines Kennzahlensystems zur Messung der Produktivit�t, das in Abh�ngigkeit der Bezugsobjekte des Marketing zentrale Marketing-Outputgr� en und -Inputgr� en ber�cksichtigt.
ISBN: 9783824473403
ISBN-13: 9783824473403
ISBN-10: 3824473402
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Product ID: isbn-9783824473403
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