Marktexpansion in Schwellenländern (English, Jürgen Janovsky | Bijan Khashabian | Oliver David Pilarek)
by Jürgen Janovsky | Bijan Khashabian | Oliver David Pilarek
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834930682
ISBN-10
3834930687
Author
Jürgen Janovsky | Bijan Khashabian | Oliver David Pilarek
About the Book
Innovationen, Dienstleistungen und das Schwellenl�nder-Gesch�ft gelten f�r die deutsche Industrie als wichtigste Wachstumstr�ger der Zukunft. Dieses Buch stellt erstmalig ein Konzept vor, das Aufgaben des Innovationsmanagements, des Service-Aufbaus im Industriegesch�ft und der Expansion in Schwellenl�nder miteinander verzahnt. Dabei wird dem Leser sowohl der akademische State-of-the-Art als auch ein Spektrum an erfolgreichen Ans�tzen aus der Prax…
ISBN: 9783834930682
ISBN-13: 9783834930682
ISBN-10: 3834930687
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Product ID: isbn-9783834930682
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