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Media Management in the Age of Giants (English, Dennis F. Herrick) - Image 1 - GlowMirror

Media Management in the Age of Giants (English, Dennis F. Herrick)

by Dennis F. Herrick

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₹5,242
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Book Details

Publisher
Unm Press
Language
English
ISBN-13
9780826351630
ISBN-10
0826351638
Author
Dennis F. Herrick

About the Book

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date informati…

ISBN: 9780826351630

ISBN-13: 9780826351630
ISBN-10: 0826351638

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Media Management in the Age of Giants starts from ₹5242 at GlowMirror. Available in Paperback.
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Dennis F. Herrick is the author of Media Management in the Age of Giants. Browse more books by Dennis F. Herrick on GlowMirror.
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ISBN-10: 0826351638. ISBN-13: 9780826351630. Media Management in the Age of Giants (English, Dennis F. Herrick) by Dennis F. Herrick. Available on GlowMirror.
Product ID: isbn-9780826351630