Mobile Commerce (English, Günter Silberer | Jens Wohlfahrt | Thorsten Wilhelm)
by Günter Silberer | Jens Wohlfahrt | Thorsten Wilhelm
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322904652
ISBN-10
3322904652
Author
Günter Silberer | Jens Wohlfahrt | Thorsten Wilhelm
About the Book
Die M�glichkeiten des Mobile Commerce f�r den Dienstleistungs- und Marketingbereich scheinen grenzenlos zu sein. Das mobile Endger�t bietet nicht nur das Erschlie en weiterer Kommunikations- und Absatzkan�le, sondern auch eine neue Dimension der individuellen Kundenansprache. Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zuk�nftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien f�r das One-to-One-M…
ISBN: 9783322904652
ISBN-13: 9783322904652
ISBN-10: 3322904652
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Product ID: isbn-9783322904652
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