Nike Culture (English, Robert Goldman | Stephen Papson)
by Robert Goldman | Stephen Papson
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Book Details
Publisher
Sage Publications
Language
English
ISBN-13
9780761961499
ISBN-10
0761961496
Author
Robert Goldman | Stephen Papson
About the Book
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of ra…
ISBN: 9780761961499
ISBN-13: 9780761961499
ISBN-10: 0761961496
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Nike Culture starts from ₹6857 at BookBajar. Available in Paperback.
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Robert Goldman | Stephen Papson is the author of Nike Culture. Browse more books by Robert Goldman | Stephen Papson on BookBajar.
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Product ID: isbn-9780761961499
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