Online Consumer Psychology (English, Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch)
by Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch
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Book Details
Publisher
Psychology Press
Language
English
ISBN-13
9780805851557
ISBN-10
0805851550
Author
Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch
About the Book
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
ISBN: 9780805851557
ISBN-13: 9780805851557
ISBN-10: 0805851550
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Online Consumer Psychology starts from ₹8874 at BookBajar. Available in Paperback.
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Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch is the author of Online Consumer Psychology. Browse more books by Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch on BookBajar.
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Product ID: isbn-9780805851557
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