Pink Globalization (English, Christine R. Yano)
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Book Details
Publisher
Duke University Press
Language
English
ISBN-13
9780822353515
ISBN-10
0822353512
Author
Christine R. Yano
About the Book
In Pink Globalization , Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the…
ISBN: 9780822353515
ISBN-13: 9780822353515
ISBN-10: 0822353512
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Product ID: isbn-9780822353515
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