Qualitative Consumer and Marketing Research (English, Paperback, Russell W. Belk, Eileen Fischer, Robert Kozinets)
by Russell W. Belk, Eileen Fischer, Robert Kozinets
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Book Details
About the Book
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding o...
Why You Should Read This Book
- Written by acclaimed authors Russell W. Belk, Eileen Fischer, Robert Kozinets
- Published by SAGE Publications Ltd (2012)
- 240 pages of comprehensive content
- Available in English language
- Ideal for students, professionals, and avid readers
Product Details
This edition of Qualitative Consumer and Marketing Research is published by SAGE Publications Ltd and was first released in 2012. The book contains 240 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.
Who Is This Book For?
Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Qualitative Consumer and Marketing Research by Russell W. Belk, Eileen Fischer, Robert Kozinets is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.
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