Qualitative Marktforschung (English, Gaby Kepper)
by Gaby Kepper
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824402168
ISBN-10
3824402165
Author
Gaby Kepper
About the Book
Zu Recht geht die Autorin dieses Buches von der Feststellung aus, daB es an um- fassend und systematisch angelegten Schriften iiber qualitative Marktforschung man- gelt. Mit ihrem eigenen, beachtenswerten Beitrag versucht Frau Dr. Kepper diese Lucke zu schliefien. Es kommt ihr darauf an, die besonderen Merkmale der qual ita- tiven (im Vergleich zur quantitativen) Marktforschung klar zu kennzeichnen, die viel- faltigen Einsatzmoglichkeiten zur Unt…
ISBN: 9783824402168
ISBN-13: 9783824402168
ISBN-10: 3824402165
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Product ID: isbn-9783824402168
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