
Quantitative Models in Marketing Research (English, Philip Hans Franses | Richard Paap)
by Philip Hans Franses, Richard Paap
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Quantitative Models in Marketing Research by Philip Hans Franses, Richard Paap is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521801669
ISBN-10
0521801664
Author
Philip Hans Franses | Richard Paap
About the Book
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numeri…
ISBN: 9780521801669
ISBN-13: 9780521801669
ISBN-10: 0521801664
Reader's Guide
What This Book Covers
- ·The main subject matter of Quantitative Models in Marketing Research
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Quantitative Models in Marketing Research?
Quantitative Models in Marketing Research starts from ₹4622 at BookBajar. Available in Paperback.
Who is the author of Quantitative Models in Marketing Research?
Philip Hans Franses, Richard Paap is the author of Quantitative Models in Marketing Research. Browse more books by Philip Hans Franses, Richard Paap on BookBajar.
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What is the ISBN of Quantitative Models in Marketing Research?
Quantitative Models in Marketing Research has ISBN 9780521801669 (ISBN-10: 0521801664). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Quantitative Models in Marketing Research?
About the Book This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings.
Product ID: isbn-9780521801669
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