Reassessing the Internationalization of the Firm (English, C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil)
by C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762307951
ISBN-10
0762307951
Author
C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil
About the Book
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary…
ISBN: 9780762307951
ISBN-13: 9780762307951
ISBN-10: 0762307951
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Product ID: isbn-9780762307951
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