Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries (English, S. Tamer Cavusgil | Carl Arthur Solberg)
by S. Tamer Cavusgil | Carl Arthur Solberg
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762312863
ISBN-10
0762312866
Author
S. Tamer Cavusgil | Carl Arthur Solberg
About the Book
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the…
ISBN: 9780762312863
ISBN-13: 9780762312863
ISBN-10: 0762312866
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S. Tamer Cavusgil | Carl Arthur Solberg is the author of Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries. Browse more books by S. Tamer Cavusgil | Carl Arthur Solberg on GlowMirror.
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Product ID: isbn-9780762312863
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