Relationship Marketing (English, Francis A. Buttle)
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Book Details
Publisher
Sage Publications UK
Language
English
ISBN-13
9781853963131
ISBN-10
1853963135
Author
Francis A. Buttle
About the Book
This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the develo…
ISBN: 9781853963131
ISBN-13: 9781853963131
ISBN-10: 1853963135
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Francis A. Buttle is the author of Relationship Marketing. Browse more books by Francis A. Buttle on BookBajar.
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Product ID: isbn-9781853963131
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