Reputation Transfer to Enter New B-To-B Markets (English, Christine Falkenreck)
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Book Details
Publisher
Physica-Verlag
Language
English
ISBN-13
9783790823561
ISBN-10
3790823562
Author
Christine Falkenreck
About the Book
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizatio…
ISBN: 9783790823561
ISBN-13: 9783790823561
ISBN-10: 3790823562
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Christine Falkenreck is the author of Reputation Transfer to Enter New B-To-B Markets. Browse more books by Christine Falkenreck on BookBajar.
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Product ID: isbn-9783790823561
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