Researching the Public Opinion Environment (English, Sherry Devereaux Ferguson)
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Book Details
Publisher
Sage Publications, Inc
Language
English
ISBN-13
9780761915300
ISBN-10
0761915303
Author
Sherry Devereaux Ferguson
About the Book
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholde…
ISBN: 9780761915300
ISBN-13: 9780761915300
ISBN-10: 0761915303
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Product ID: isbn-9780761915300
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