Review of Marketing Research (English, Naresh K. Malhotra)
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Book Details
Publisher
Emerald Group Publishing
Language
English
ISBN-13
9780857244758
ISBN-10
0857244752
Author
Naresh K. Malhotra
About the Book
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make…
ISBN: 9780857244758
ISBN-13: 9780857244758
ISBN-10: 0857244752
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Naresh K. Malhotra is the author of Review of Marketing Research. Browse more books by Naresh K. Malhotra on GlowMirror.
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Product ID: isbn-9780857244758
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