
Roi in Marketing (English, Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips)
by Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips
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Roi in Marketing by Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
About the Book
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used…
ISBN: 9781260460421
Reader's Guide
What This Book Covers
- ·The main subject matter of Roi in Marketing
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
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