Roi in Marketing (English, Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips)
by Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips
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Book Details
Publisher
McGraw-Hill Companies
Language
English
ISBN-13
9781260460421
ISBN-10
1260460428
Author
Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips
About the Book
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used…
ISBN: 9781260460421
ISBN-13: 9781260460421
ISBN-10: 1260460428
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Product ID: isbn-9781260460421
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