Services Marketing (English, Jochen Wirtz | Christopher Lovelock)
by Jochen Wirtz | Christopher Lovelock
Delivery options
Services Marketing by Jochen Wirtz | Christopher Lovelock is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
World Scientific Publishing Company
Language
English
ISBN-13
9781944659011
ISBN-10
1944659013
Author
Jochen Wirtz | Christopher Lovelock
About the Book
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…
ISBN: 9781944659011
ISBN-13: 9781944659011
ISBN-10: 1944659013
Reader's Guide
What This Book Covers
- ·The main subject matter of Services Marketing
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Services Marketing?
Services Marketing starts from ₹3618 at BookBajar. Available in Paperback.
Who is the author of Services Marketing?
Jochen Wirtz | Christopher Lovelock is the author of Services Marketing. Browse more books by Jochen Wirtz | Christopher Lovelock on BookBajar.
Is Services Marketing available in Paperback and Hardcover?
Yes, Services Marketing is available in Paperback on BookBajar. Select your preferred format on the product page.
Does BookBajar offer free delivery for Services Marketing?
Yes, BookBajar offers free delivery for Services Marketing across India. No minimum order value required.
Is Cash on Delivery available for Services Marketing?
Yes, Cash on Delivery (COD) is available for Services Marketing on BookBajar. You can pay when your order is delivered.
What is BookBajar's return policy on Services Marketing?
Services Marketing can be returned within 15 days of delivery for a full refund. Reach out to info@bookbajar.in or call +91 9087 410 993 to start a return.
What is the ISBN of Services Marketing?
Services Marketing has ISBN 9781944659011 (ISBN-10: 1944659013). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Services Marketing?
About the Book Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively upda
Product ID: isbn-9781944659011
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