Brennpunkt Kundenwert (English, D. Brinkmann | W. Smidt | A. Marzian)
by D. Brinkmann | W. Smidt | A. Marzian
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642639838
ISBN-10
3642639836
Author
D. Brinkmann | W. Smidt | A. Marzian
About the Book
Das System f�r ein neuartiges Marktmanagement-Modell steht im Mittelpunkt dieses Praxis-Buches. Das System bedient gleicherma en die Anforderungen der Balanced Scorecard, des Risikomanagements, des Value Based Managements und der ISO 9000:2000 und erm�glicht so deren erfolgreiche Einf�hrung. Anhand von typischen Problemsituationen aus der Unternehmenspraxis zeigt das Buch anschaulich die praktische Umsetzung und f�hrt den Nachweis, dass richtig b…
ISBN: 9783642639838
ISBN-13: 9783642639838
ISBN-10: 3642639836
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Product ID: isbn-9783642639838
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